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SANTA in Sweden and Scandinavia is the Tomten. (In Swedish: a “Tomte” and the “Tomten”.) More about the pro Christian pagan figure. He became then more of a nice old Father Christmas or Santa.

REFLECTION The Swedish and Scandinavian 'Tomten' was once upon a time a heathen figure with Yule Goat belonging to the aesir cult, the god Thor.
The market driven world of today has the Tomten as its good PR God that gives what the Ego all wants to receive. Besides Tomten is Walt Disney's Kalle Anka the most important Christmas figures in Sweden.
CHRIST JESUS born in Bethlehem has a place tucked away in a corner on a Christmas Top10 List. Therefore is our prayer.